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You’ve got mail!!!
For far too many people this little canned voice is nothing but
a harbinger of bad things to come. If your system has been
targeted by one of the hundreds of email scammers proliferating
the Internet, your headaches have just begun.
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Email marketing is by far the most effective tool available
to you to inform your potential and present customers about
your products and services. Essentially, it is the process
of sending informative messages to your clients
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Are you drowning in a sea of email chores...? Sure, email is now considered to be one of the top 3 essential Internet marketing strategies:
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For some it is a god-send, a technology and a method that allows
people to sell products and services quickly and effectively.
For others, it's a doomsday machine, a spam filled mailbox filled
with angry mail from people who will never again be customers.
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You regularly send out relevant and anticipated email newsletters to your
ever-growing list. You have a form on your website that asks people to sign up
for your email newsletter. When someone signs up, they give you their name and
email address and they receive a few automatic and customized emails that you
previously crafted while they wait for their first newsletter edition.
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"But," you protest, "I erased if after I read it or sent it."
Yet a computer eraser is not like a pencil eraser. Those words
haven't disappeared entirely. Just ask Bill Gates. He thought
that e-mails about his rival Netscape were gone--until government
researchers found them and used them in an antitrust case. My
advice: "Put nothing in e-mail that you wouldn't put on an
Interstate highway billboard."
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