Secret To Amazon.com's Success As A Home Based Business

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This article summarizes the recognizable aspects of Amazon.com's
success and lays down lessons learned in the form of tips. You
have the opportunity to analyze the tips given here and apply
them with prudence to your own business.

You as the owner of your own home based business started - or
about to embark if you have not as yet started - with the same
resources as Jeff Bezos. You are in a similar situation - if not
much better position - than the Amazon founder because you have
the secret to his success to learn and apply into your own
business.

Tip No. 1: Be modest in your initial investment. For example,
your laptop or PC shall not necessarily be top of the line. Your
office location could be a corner of the house or your room,
basement or garage. Save o­n office rent by all means. Be like
Jeff Bezos and other successful marketers who spent prudently
and succeeded.

Motivation
You should motivate yourself to succeed. When Amazon was
struggling to make profits for the first time, o­nly its founder
Jeff Bezos believed that the business goal could be achieved in
a year's time. Everybody was astounded when Jeff Bezos achieved
his goal after o­ne year.

Tip No. 2: The lesson that could be learned from the above
account is to lay down and make known in clear fashion your goal
to every stake holder of your small business. They include your
spouse and your web designer, among others.

Write down this goal and post this o­n the wall beside your desk.
Save this goal in your hard disk and make the text the start up
page when you boot your computer. You can convert your goal into
a screensaver. Read your goal to yourself every day as you go
about your business o­n the Internet.

Tip No. 3: You should motivate yourself every day and pass this
motivation o­n to every o­ne who's involved in your business. To
paraphrase the author Wallace D. Wattles who wrote The Science
of Getting Rick in 1910, envision yourself right now as having a
very successful business and do every which legal and ethical
way to actualize your vision. FYI, Wattles' book is featured in
my web site.

Change
It is said that change is the o­ne single permanent thing o­n this
planet. Amazon changed the way it does business through the
years. First it was an o­nline book seller. Next it expanded into
selling music and videos.

Then it offered toys, consumer electronics and software to its
customers. These were linked with a host of new products until
this very day. Amazon has a constantly evolving product line.
Its competitors have a hard time catching up with the
innovator.

During its initial years of operation, Amazon was not making any
real profit. It practiced instead the habit of reinvesting its
income into new markets. This it did to make possible for its
customers to make wider choices for the company's offerings.

Tip No. 4: Your home based business should be run like Amazon.
You could be selling your single information product now. Two
weeks from today you will have added another back end product.
Next month you will have introduced into your product line the
inventory of the affiliate program you have joined in.

Tip No. 5: If your web site is content based, you should be
adding new content every day. Casual visitors to your web site
will become your regular visitors when they see new content
every time they come back to your site. And these visitors will
in the end become your regular customers.

Be a Generalist
A generalist is o­ne who does a multitude of things. In computer
language it is known as multi-tasking. This has been the culture
at Amazon.

Tip No. 6: You as the single person in your home business must
be a generalist, too. This means doing and knowing everything
that goes in and out of your business.

You don't know any HTML coding? This is tolerable. You must
strive however to understand at least the basic formatting that
goes into you site code. This way you can make small insertions
into your web pages when your web designer is nursing a cold or
is out of town. Or you can learn a thing or two o­n scripting. By
the way, HTML tutorial is o­ne of several categories among the
home based business free learning stuff presented in my web
site.

Work Ethic
Jeff Bezos was the company CEO and he and his wife were the
first workers at Amazon. Their work ethic was marked with hard
work and consistency, among others. These traits were handed
down to their employees through the years.

Tip No. 7: To succeed and last long in your Internet business,
you should work hard to put your business o­nline in the fastest
and frugal manner possible. The important thing to consider is
to start up and put your small business o­nline early and
rapidly. If you have to wake up at two in the morning to do your
Internet work, by all means stick to this routine.

Tip No. 8: You should be consistent in your business-related
tasks. If your content needs updating twice weekly, follow this
schedule with devotion. Visitors to your web site will notice
even slight changes to your content when they go back to visit
your web pages. Not to mention the search engine spiders which
would just be too glad (i.e., in electron manner of speaking) to
index new contents to your web site.

Be First to Embrace Technology
Amazon was among the first, if not the first, to adopt o­nline
book retailing. When the major book sellers - Barnes & Noble and
Borders Books among others - realized this new way of selling
books, Amazon was miles ahead. Jeff Bezos surveyed the Internet
horizon and embraced the best technology o­n sight.

Tip No. 9: New technologies come and go almost daily. Some of
these technologies enable you to run your business fast and
easy. Other technologies rob you of your investment. Your duty
is to examine each technology and assimilate into your business
the best.


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Rick Tanzo is the webmaster of the
InternetMarketingLearningCenter.com. Internet marketing and home
business articles are featured in his web site. Reprint rights
are granted so long as article, by-line and active links are
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home based business, visit