Web Site Promotion: Incoming Links Can Increase Web Site Traffic

Copyright © 2005 Ken Leonard Jr





Would you like to increase your web site traffic and sales? By
using a simple web site promotion method, you can get higher
placement in search engine listings, which translates to more
money in your bank account. If you are willing to do some work,
you can get more targeted traffic to your site every month, at
zero cost.

Exchanging links with other related web sites can help your
rankings with Google, o­ne of the most used search engines o­n the
internet. To get full benefit from exchanging links with other
web sites, you must understand the policies of the Google
PageRank system.

In the past, many web sites used a "link farm" page to take
advantage of Google's PageRank system. Link farms (containing
listings of all kinds of web sites, with no regard to quality or
related subject) have been banned according to Google's current
web site qualifications.

Google recommends that important web sites have inbound links
from quality, related web sites. Conforming to this rule means
your web site will get a higher Google PageRank (which is a guage
of site importance) and higher listings o­n Google search results
pages. This equals more free traffic for you.

An effective link exchange directory should be focused o­n your
web site's theme. If you have a web site that sells pet products,
it will not help you to exchange links with an o­nline casino
site. Actually, doing so may actually hurt your rankings.

To make your link exchange directory work for you, you'll need to
focus o­n sites that get a decent amount of traffic and relate in
some way to your site theme. You can go to www.google.com and
download the Google ToolBar to be able to see the Google PageRank
for any site you visit. If you target related web sites with a
PageRank of 4 or higher, your link exchange will have greater
impact o­n your overall ranking with Google.

To make exchanging links less work for you, register your website
with o­ne of the o­nline link exchange services. LinkPartners.com
is a good place to start, though there are others you can use.
Just submit your site to the proper category and watch the link
requests roll in. Now it's your job to research each o­ne to see
if you would benefit by exchanging links with them.

Don't be afraid to turn down a link exchange request. A polite
note to the sender will be fine, or don't even reply at all.
Avoid having unrelated or poor-quality sites in your link
directory. You will be penalized by the Google PageRank system
for having unrelated links o­n your link directory that do not
compliment your site theme. The more selective you are when
exchanging links the more important your site will be according
to Google PageRank.

Add a link exchange campaign to your web site promotion plan
today. Do it correctly and you'll get more free traffic from
Google and some clicks from the sites displaying your related
link

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