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For some it is a god-send, a technology and a method that allows
people to sell products and services quickly and effectively.
For others, it's a doomsday machine, a spam filled mailbox filled
with angry mail from people who will never again be customers.
10 Killer Secrets For Making Your Customers Respond To Your Email Now!
Copyright © 2006 Dan Lok
Email has resulted in a revolution in marketing-an explosion in
messaging.
For some it is a god-send, a technology and a method that allows
people to sell products and services quickly and effectively.
For others, it's a doomsday machine, a spam filled mailbox filled
with angry mail from people who will never again be customers.
Website Conversion Expert Dan Lok says you have to learn several
special techniques before you can truly leverage and make maximum
use email -- the Internet's wonderchild.
Here are some of the Dan's most important keys to successful
email marketing campaigns:
1. Get Permission. Use web page sign up forms or post card return
cards, but get permission in a valid way. Create and offer
incentives for people to sign up online to receive value-added
information.
2. Target carefully and make it relevant. Send only relevant
email to opt-in subscribers. Develop and give people what they
wanted and what you promised. Don't send email that is outside
the scope of what was promised to people who opted in. Target and
segment your subscriber base and tailor your messages to specific
demographic characteristics.
3. Your Subject Line is Critical. Don't make it look or sound
like spam. The purpose of the subject line is NOT to sell, but
just to get people to open the email, that's it! Be careful of
the words you select. Check your email against a spam checker to
see that it doesn't contain words that will automatically result
in deletion.
4. Use your personality. Talk in the first person. Develop your
persona as a friend or as an expert. Define your persona based on
your customers' needs and desires and based on professional
behaviors.
5. Don't sell. Advise, advise, advise. Offer value-added problem
solving information, advice, tools and help. Use email to get
people to use your email as a reason to call you or visit your
web site. Offer people more of what they like to build and your
personal relationship and their satisfaction and your personal
connection with your customer.
6. Create a single, clear and benefit laden call for action.
Focus on getting people to take one action. Don't offer more than
one action. Identify the action clearly and persuasively and
track the results. Get them to click and go to a relevant landing
page to net them to take further action.
7. Create a life-cycle campaign. Design a program that results in
you sending out four to six messages over a six to eight week
period. These recurring campaigns can be created in advance and
operated in a totally automated fashion.
8. Use triggered email. Design and set up automated email
campaigns so that when clients order product or sign up for items
or request information online, that a suite of email messages are
then sent to them periodically automatically.
9. Use email to get them to Click! Keep the email short - no more
than 3 or 4 pages. Relate first paragraph to subject line. Drive
people to a web page and then close the sale, don't try to close
the sale with an email. Don't mention price or cost in email. The
purpose of the email is to PRE-SELL, not to sell. Again, it's to
get them CLICK, then go to your web page. Then you can do the
selling there.
10. Comply with CAN-SPAM Act requirements. Send from a valid
address. Respect all remove requests promptly. Never send a
second email to someone who has requested removal.
Are you drowning in a sea of email chores...? Sure, email is now considered to be one of the top 3 essential Internet marketing strategies:
---------------------------------------------------------------------
Dan Lok is widely known as "The World's #1 Website Conversion
Expert!" But what do you care? Well, if you rush over to his
site... I think you'll come to your own conclusion that he's the
real deal when you see how much FREE (yet extremely valuable!)
profit-producing info he's giving away. Check it out now at:
http://www.WebsiteConversionExpert.com
"How to make 45% MORE money by automating your e-mail!"
Do you spend MORE THAN 4 HOURS each week answering your e-mail?
If you are like a lot of home-based business owners, you've probably noticed that you are losing precious time each week dealing with repetitive e-mail chores.
But did you know there is software that will HELP YOU automate 60% - 85% of these tasks?
Once you've automated your customer follow-up e-mails (it's easy with the right tools), you can expect to see a 30% - 45% increase in sales -- immediately!
To read more about how you can automate your e-mail, click here now.
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