Your prospects type in keywords into search engines to find 
your web site. Implementing simple keyword strategies can 
dramatically improve your search engine ranking and web 
traffic. 

Many search engines and directories read the information in 
the META tags of web pages to index and cannot index your site 
without them. META tags are hidden in your HTML code. 
The web visitor does not see them. The most important META 

tags for search engine indexing are the title and 

http://www.startasecretarialbusiness.com/reprint/meta-tags.

description tags. To see what META tags look like go to  

html 

Other search engines use the description and site title you 

provide when registering a site. Some search engines use the 

text in web pages, especially the first words, sentences, or 

paragraphs to list web pages. That's why it's vital to place 

your most relevant keywords in your headline and the first 

paragraph of each page. Follow these tips to write effective 

keywords, page titles, and site descriptions. 

 Here are some tips o­n writing keywords.

- Make a list of 5 to 20 keywords and phrases that are 

relevant to your web site. 

- Use phrases your prospects may enter into a search engine 

when searching for your topic, product, or service. Web 

visitors often enter phrases rather than words when 

searching for web sites.  

- List the most important keywords and key phrases first.

- Include your name, business name, product names, and the 

city and state you're conducting business in.  

- Include common misspellings.

- Include the plural form of the word. 

 The following are examples of key phrases related to web 

design:  

 Web site design, web design, san diego california, web page 

design, web designer, webmaster, web site development, five 

star web design. 

Page titles are very important for search engine placement. 

The title of a web page appears o­n top of the page in the 

title bar of the browser. Web pages that use search terms in 

the title will rank higher with some search engines than 

pages that contain them in the text o­nly. Follows these tips 

to write your page titles. 

- Write a powerful headline for the title of your site. The 

site title is often used by the search engines to list you 

in their directory. Make your title compelling to grab your 

potential buyers' attention.  

- Keep the length 20 words or less. Longer titles may be cut 

off in the search engine listing. 

- Create a different title for each web page.

- Include the most important keywords and phrases.

- By starting your page title with a letter toward the 

beginning of the alphabet (A, B, C) you may increase your 

chances of appearing near the top of the listing in some 

search engines. 

Example of Title

- Five Star Web Design in San Diego, California, designs 

easy-to-navigate web sites to maximize sales.  

The site description is used by some search engines to list 

the description of your web site. When providing your own 

description in the META description tag, your listing may be 

displayed in the search engine listing as you provide it. If 

you don't provide a META description tag, the search engines 

will generate their own description from the content o­n your 

page. Follow these guidelines to write your descriptions. 

- Make your description informative and compelling to 

attract potential buyers to your site. Provide a benefit or 

solve a problem. 

- Include your most important keywords and phrases. 

- Write descriptions of your web site in various lengths 

(one to three sentences). Submit the maximum allowable 

length to the search engines to convey a persuasive 

message. 

Example of  description

- Get your web site noticed and increase o­nline sales with 

an easy-to-read-and-navigate web site.  

Spend time writing keywords, descriptions, and page titles. 

To maintain a high ranking consistently, include keywords in 

your headlines, first paragraphs of each web page, page 

titles, and site descriptions. It can make a big difference 

in your search engine positioning. 

Learn How to start and run your own successful Home Based Secretarial Service-
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