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Most experts in Search Engine Optimization (SEO) will recommend
the use of knowledge-based articles as a key component to your
site’s overall health and search engine visibility.
SEO: Article Exchange
Author: Scott Lindsay
Most experts in Search Engine Optimization (SEO) will recommend
the use of knowledge-based articles as a key component to your
site’s overall health and search engine visibility.
Applicable articles are solid SEO performers because they
increase site rankings while providing your potential customers
with the information they need to make an informed choice
regarding your product or service.
Another solid performer for SEO is inbound links to your
website. For instance if there are 100 websites that link to
your website this indicates your site has something worth
visiting. If you have thousands of links it will register a
greater level of trust in your site.
Inbound links coupled with knowledge-based content is the
premise of various ‘Article Exchange’ programs. In essence, you
supply original article content to a similar or complimentary
site. In turn, they provide original article content for your
site. In the tag line or bio section of the article a keyword
or key phrase is used that is directly related to your site.
The article you supply will also contain a link that directs
the reader to your site.
In a best-case scenario you will provide content that will be
used by another site while allowing the search engines to
discover the inbound link connection. In turn, they will rank
your site higher while you also stand to receive increased site
exposure from individuals who read the article on other sites
and click on the article’s link.
This premise is very similar to using a free article site to
spread your expert articles, but relies on your own marketing
skills to intentionally visit complimentary sites and invite
the owner to consider an article exchange. This strategy allows
you to be fairly selective about who can use your material and
whose material you will use. The end result is you assist
another website while increasing the visibility of your own. It
may be one of the few times you may actually want to share what
you have with someone else.
Linking strategies have proven successful and an article
exchange may provide one of the best solutions to simply
exchanging links. The knowledge-based content provides the
greatest form of exchange. The article provided should be
helpful and on-target. If it’s not, the reader will not even
get to the link before leaving the site. You have a vested
interest in making sure the article you provide is well written
and informative.
If you have a webmaster who locates content writers for you
he/she might be best able to locate other sites that may have a
willingness to provide an article exchange to maximize your
expanding SEO strategies.
About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. Get your own website online in just 5
minutes with HighPowerSites at: http://www.highpowersites.com.
Start your own ebook business with BooksWealth at:
http://www.bookswealth.com
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