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New Internet marketing tools are coming online each and every day. Why should you care? Mainly because these new marketing tools can have a dramatic impact on your online traffic, leads
and sales. So much so, your online competitiveness can greatly depend on you finding and using these new marketing tools before everyone else does.
New Internet Marketing Tools
Copyright (c) 2008 Titus Hoskins
New Internet marketing tools are coming online each and every
day. Why should you care? Mainly because these new marketing
tools can have a dramatic impact on your online traffic, leads
and sales. So much so, your online competitiveness can greatly
depend on you finding and using these new marketing tools before
everyone else does.
And as Internet marketing grows more and more lucrative, it is
becoming more competitive each day, so staying aware of what's
happening has become vital to your online success. More
importantly, if you're a full-time marketer like me, your
livelihood will largely depend upon you being able to keep on top
of all the new ways of marketing on the web. With these
considerations in mind, I would like to list some new or
relatively new marketing tools that have been effective for me in
my online marketing. Some of these are marketing software, others
are SEO strategies, marketing tips and the like... all have
helped me achieve my online goals. Here are some new marketing
tools you can try:
1. Real Link Finder
Neil Shearing's "RealLinkFinder" is a handy little
link-building tool you can use to increase your link popularity
and SE rankings. It lets you find targeted blogs that don't have
the "nofollow" attribute tag so your links will count in all
the search engines. Great way to build targeted links related to
your site's main keywords or keyword phrases. This is one "No
Cost" link-building tool you should try: www.reallinkfinder.com
<http://www.reallinkfinder.com>
2. Peel Away Ads
Simple ads which sit at the corner of any webpage, when a cursor
hovers over the pulsating image - the page peels away to reveal
your ad or promotion. Might seem a bit gimmicky, but like the
pop-up or fade-in, they do work. You do get more sign-ups and
sales. www.pealawayads.com <http://www.pealawayads.com>
3. Video Marketing
Using videos as marketing tools has now become commonplace on the
web. If you're not promoting with videos, you are losing a large
portion of the online traffic or surfers currently on the web.
Even using videos to explain your site or product will increase
your conversions and sign-ups. Viral videos embedded with your
links or site url can produce results when placed on YouTube or
Google Videos. If you need help, one recent commercial product
has been from Simon Grabowski (GetResponse) called TalkStream,
which lets you put streaming audio and video on your sites. Just
Google to find it.
4. Social Media Bookmarks/Tags
One of the most significant changes in recent years has been the
rise in importance and use of social bookmarking sites like Digg,
Del.icio.us, Technorati... these sites are now commanding huge
traffic numbers and should not be ignored in your online
marketing.
You must connect your content with these sites. This is very
simple to do since social media sites use tags, which are more or
less simple keywords that help classify content and links. If
you're using the popular Wordpress blog software, each category
will be considered a tag. You can create a simple tag in
technorati by using this code:
<*a href="http://technorati.com/tag/[tagname
<http://technorati.com/tag/%5Btagname>]"
rel="tag">[tagname]<*/a>
<*a href="http://technorati.com/tag/new+marketing+tools"
rel="tag">new marketing tools<*/a>
Remove the *asterisks in actual codes.
5. Add this Button
One of the easiest ways I have found to tap into the whole social
media bandwagon is to put the Addthis button on your webpages and
let your visitors bookmark your content for you. This button is
free and only takes seconds to set up on your pages. In case
you're wondering if this button works, I recently received
70,000 visitors to one of my sites in one day from these social
media sites. Granted most of this traffic is transitory and not
permanent - the huge traffic numbers will only last as long as
your links/bookmarks are on the front pages of these popular
sites. But where there is smoke, you can make fire.
6. Blogs RSS Feeds
Likewise, you must have a blog and RSS Feed associated with your
site or product. It is vital that you take advantage of this
technology to get your content broadcasted across the web and
around the world. RSS is only simple code that syndicates your
content to all interested parties; it originally stood for "Rich
Site Summary" and was a way of summarizing your content and
broadcasting it. Most people now refer to RSS as Really Simple
Syndication. You need a "newsreader" or aggregator such as
Newsgator, Google Reader, My Yahoo! or Feed Demon to access all
your feeds. one little blog traffic tool I find helpful is John
Reese's BlogRush, which helps syndicate your blog posts on other
blogs. www.blogrush.com <http://www.blogrush.com>
7. Expert Marketing
Another effective way to market online or off is to promote/prove
yourself as an expert in your chosen field. Creating articles,
ebooks, websites on a subject that interests you will make you an
expert. once you gain credibility as an expert, your marketing
will become much easier. Some obvious places to help build this
credibility would be Ezinearticles, SelfGrowth, Ideamarketers...
I have found these places are excellent for getting your name and
your content noticed.
8. Long Tail Niche Marketing
One of the most effective ways to market online is to use long
tail keywords in your niche market. This simply means instead of
targeting very general and very competitive keywords, you target
less competitive long tail keywords in a smaller niche market. I
have found this tactic especially good for affiliate marketing,
and the trick is to find the exact long tail phrase someone is
using in the search engines and then construct content/url to
match it. I find Brad Callen's Keyword Elite software program
extremely helpful in finding those long tail keywords.
9. Guru Fast-track
One of the fastest and quickest ways to earn large amounts online
is to hook up with big marketing GURUs and use their huge contact
lists. If you have a high quality info product, then JVs (joint
ventures) with these savvy marketers can be a very viable option
for you to try. These marketing gurus or experts are valuable
marketing tools you can use to your advantage. Granted, their
aggressive marketing methods do turn many people off, but
there's no denying their methods do work.
10. Micro-List Marketing
Micro-List Building is one of the most effective online marketing
tools you can use. Quite frankly, I have found building a large
opt-in list is not the real key to online wealth but instead
creating small micro lists for each of your promoted products to
be much more effective. You can have hundreds, even thousands of
these different micro-lists. Use an unlimited autoresponder
program like Aweber to handle and manage all these lists.
Studies have shown interested customers may not buy on the first
visit, that it may take up to six or seven reminders. So keeping
in contact with an interested customer, one who is looking and in
the right mindset to buy, will definitely increase your sales.
Here, rather then the hard-sell, the emphasis should be on
collecting contacts in order to give them helpful informative
content on the product they're interested in buying. Supplying
quality content should be your main goal; let the selling take
care of itself. If you get the first part right, the sale will
come naturally.
In conclusion, you must remember when dealing with such a complex
creature as Internet marketing, in most cases there's no one
single marketing tool that will do the job. Instead you need a
whole orchestra of tools working together in order to make your
online marketing the most effective. So why not try some of these
tools in your own online marketing and see the results for
yourself. You have everything to gain.
---------------------------------------------------------------------
The author, a former artist and teacher, is now a full-time
web marketer who regularly sells 1000's of dollars worth of
affiliate products/services online each day. He owns and runs
numerous websites, including two sites on Internet marketing.
For the latest web marketing tools try: Internet Marketing
Tools (http://www.bizwaremagic.com) or Marketing Tool Guide
(http://www.marketingtoolguide.com)
Copyright (c) 2008 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
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