List building is the most important task of all o要line
businesses. o要ce your list is properly built, your business can
thrive and achieve the sales you dream of. If you have no list
at the moment, then you need to start now.
List Building - How To Build A List From Scratch
By Alan Cheng
List building is the most important task of all o要line
businesses. o要ce your list is properly built, your business can
thrive and achieve the sales you dream of. If you have no list
at the moment, then you need to start now.
Follow the steps laid out here to build a responsive list.
1. Create Free Content
Your aim is to have people sign up to your opt-in form o要 your
website. So you need to give them a reason for doing so. The
best thing to do is create a report for them as a gift for
signing up to your newsletter.
This can be a PDF report with 10 pages or more, or an email
series delivering a 10 part lesson o要 a certain topic your
visitors are interested in.
If you absolutely struggle with writing content o要 your niche,
then purchase 3 master resale rights products which you can
modify and add your name to them. Offer these 3 books as a gift
for signing up to your list.
The content which the subscribers are signing up for, has to be
valuable. You also need to give the subscribers the rights to
pass these gifts to other friends or their lists if needed.
If the content is good, then your subscribers will like and
trust you. People tend to buy from people they like and trust.
When they pass the content to their friends or list, you have
built more publicity for yourself and reach out to more
prospects.
2. Create An Opt-in Page
Now you need to create an opt-in page where people can sign up
for your newsletter. This is the page where you get your
subscribers. You need to make sure that you stress the benefits
of signing up to your newsletter and the gifts they receive for
signing up.
If you don't have skills in creating an opt-in page, then I
suggest you to visit freelance websites such as Scriptlance and
Elance and pay around $30 to set o要e up for you quickly. Give
them the headline and copy of the opt-in page and ask them to
help to design a clean webpage displaying this. Alternatively,
you can place the opt-in page o要 your blog which will appear in
all your posts.
You need to look at the final webpage and ask if you yourself
will sign up to the list after seeing the benefits of
subscribing.
3. Get A Web Hosting And Autoresponder Account
I would advise you to choose a respectable paid web hosting
account with no adverts and good support service.
To capture the email addresses you need to subscribe to an
autoresponder service. Choose o要e which is reliable, used by
successful people in your field and has many functions a
standard autoresponder has such as tracking email which are
opened and high deliverability rates.
Don't try and save money by choosing a cheap autoresponder
service. You rely o要 this service for a critical part of your
business.
4. Writing The Email Series
Once the visitor has opted in, your autoresponder should start
to send them messages periodically for about a month or two.
With these emails, you'll need to remind them of the download
link and also provide them with good content at least twice a
week. After a month, you can then send out a promotion. This is
how you build a relationship with the list. There's no point in
having a list if they don't like and ignore you.
5. Driving Traffic To Your Opt-In Page
Now that everything is setup, all you need to do now is to
drive traffic to that opt-in page. o要ce the visitors see the
gift you are offering them to sign up, they should opt in.
One of the ways you can drive traffic to a website is to write
articles and distribute them. There's no-cost in writing
articles just the time spend writing it and submitting it to
ezine directories and newsletter publishers.
You can also drive traffic by posting to forums with your
signature advertising your opt-in page. There are many other
ways which are too detailed to discuss here. You need to
continuously learn how to drive traffic to your opt-in page. But
right now you have all the knowledge to start getting ready to
build your list.
You can see an example of this list building technique where a
gift is offered for people signing up for the newsletter at
http://www.trafficbeast.com
About the Author: To discover how to generate web traffic and
to claim your free book o要 article marketing, visit
http://www.trafficbeast.com/?4 Alan Cheng - Owner, Traffic Beast
